You also have the option of saving your existing LinkedIn connections as leads. When you first sign into your account, you will be given the option to set your targeting preferences, like what vertical, regions, and job titles you want to target. The platform is separate, so you’ll create a new account and anything you do on your account won't affect your LinkedIn page. After that however, the service starts at around US $80 for a month. The service is available for a 30-day free trial, so you can test the features out before committing to it. And any marketer will know that reaching the right people is one of the biggest challenges.
It provides marketers with more extensive user details and advanced search and filtering options, so you are able to find more qualified and relevant prospects for your business. Upgrading your account does cost more, but you have access to a larger set of tools specifically for sales and marketing. Sales Navigator is one of LinkedIn’s Premium service options.
As part of our LinkedIn Knowledge Series, we're looking at everything LinkedIn Marketing, from beginners guides to advertising best practices, and we’re kicking off with our guide to use Sales Navigator like a marketing pro.
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